Cruelty Free Shop
Shop 11, St Kevin's Arcade
179 Karangahape Road
Newton, Auckland
Ph/fax: 09 379 3747
Email: orders@safe.org.nz

Hours: Mon-Fri 10am-6pm
Sat 10am-5:30pm
Sun 11-4pm
 
 
 
Every product contained on this site is made without using any animal product or animal ingredient. All products are entirely animal-friendly and suitable for vegetarians and vegans.
 
 
Just Wholefoods Jelly Crystals
 
Just Wholefoods Jelly Crystals Icecream and jelly. How long has it been? Flavoured and coloured naturally in Strawberry or Raspberry, and with a base or lotus bean gum and carrageenan this jelly sets crystal clear and opens up a whole new story in the world of vegan desserts and treats.85g

Ingredients List
 
$4.90
 
 
 
Dandies Marshmallows
 
Dandies Marshmallows Soft, meltable and squishable, one taste of these divine vegan marshmallows will have you hooked. No animal ingredients, all natural, and made on dedicated vegan equipment, these marshmallows are the best for a reason. 283g

Ingredients List
 
$12.50
 
 
Organic Times Dark Chocolate Almonds
 
Organic Times Chocolate Almonds Chocolate. Covered. Almonds. When you taste just one of these decadently chocolate sweets you'll understand why these are our three new favourite words. And you'll love that they're made only with certified organic and fair trade ingredients that are as good to the earth as they are to your tastebuds. 150g

Ingredients List
 
$15.50
 
 
Organic Times Dark Chocolate Ginger
 
Organic Times Chocolate Ginger Smile! You can now enjoy divine pieces of organic ginger coated in delicious fair trade chocolate all without dairy, GMOs, artifical colours, flavours or preservatives. Not smiling yet? You will be when you try one of these. 150g

Ingredients List
S13.50
 
 
Jokerz Chocolate Bar
 
Jokerz When your idea of the perfect candy bar is all about peanuty goodness, then we've got you covered. Layers of dry roasted peanuts, buttery-tasting caramel and rich peanut nougat are sweetly wrapped in a delicious chocolate coating. Our vegan Snickers bar! 75g

Ingredients List
 
$6
 
 
Buccaneer Chocolate Bar
 
Buccaneer How does a rich fluffy, chocolately nougat covered in creamy chocolate coating sound right now? No need for words, order a Buccaneer! The vegan version of the famous Milky Way bar. 75g

Ingredients List
 
$6
 
 
Twilight Chocolate Bar
 
Twilight Add a layer of creamy caramel over light nougat and you have your own slice of heaven in a chocolate bar. Smile, it's a vegan Mars bar! 75g

Ingredients List
 
$6
 
 
Mahalo Chocolate Bar
 
Mahalo If you crave a gently sweetened coconut candy bar topped with whole dry roasted almonds in a chocolate coating, hang loose - the Mahalo bar is for you! Tastes just like a Bounty bar. 75g

Ingredients List
 
$6
 
 
Organic Wanaka Chocolate
 
 
Wanaka Chocolate Delicious certified organic dark chocolate handmade right here in New Zealand. Choose from simply dark, super dark, simply orange and simply mint - all flavoured with 100% natural essences. 46g

Ingredients List for Simply Dark, Super Dark, Orange, and Mint

$3.80
 
 
 
Fair Trade Organic Chocolate
 
Trade Aid Enjoy the smooth, dark goodness of the best organic, fair trade ingredients. Fair trade guarantees producers the income they need to send their kids to school and guarantees consumers that no forced or abusive child labour was used. Justice never tasted so sweet! 100g

Ingredients List for 70% Cocoa, Orange, and Mint

$5.90
 
 
 
Fair Trade Dark Chocolate
 
Trade Aid Dark Chocolate How do they make it taste so good? Get cocoa from Ghana, sugar from Costa Rica, manufacture it with world-renowned chocolatiers in Belgium, make each bar with a high cocoa content, and you too will have the recipe for the best-tasting chocolate around.

Ingredients List
 
50g $2.50
200g $7.50
 
 
Rapunzel Nirwana Noir
 
Rapunzel Nirwana Noir Indulge in a creamy truffle dream infused with rich, fair trade chocolate. It's absolute heaven when combined with your evening hot chocolate! 100g

Ingredients List
 
$6.95
 
 
Schoc Lime Chilli Chocolate
 
Schoc Chocolate As if chocolate wasn't delicious enough, Schoc combines it with the most gorgeous lime and chilli for a dark chocolate slab that is unlike anything you've ever tasted. Give your tastebuds a treat with this divine NZ-made treat. 80g

Ingredients List
 
$9.90
 
 
Sweet William White Delight Sweet Williams White Chocolate
A SAFE favourite! Full of rich flavour and with a creamy texture, Sweet Williams White Chocolate is the closest thing to a dairy white chocolate bar you can get. Sweet Williams White Chocolate contains no artificial colours, flavours, preservatives or sweeteners. If you were a fan of white chocolate you’ll never miss it again with this incredible bar. 100g

Ingredients List
 
$4.80
 
 
Bella Chocolate Box
 
A selection of 8 creme-centred dark chocolates, each lovingly handmade in New Zealand. 105g

Ingredients List
 
$12.50
 
 
Bella Large Chocolate Box
 
Sixteen creme-centered chocolates beautifully presented. These chocolates will melt in your mouth, and with flavours like Tahitian Vanilla and Mango Lime we guarantee it will be hard to stop at one. The perfect gift, or for sharing with friends. 200g

Ingredients List
 
$25.00
 

GELATIN-FREE GOODIES
 
 
Vegan Gummi Bears
 
Surf Sweets Fruity Bears Don't miss out on these adorable little bears drenched in a rainbow of fresh fruit flavours. 78g

Ingredients List
 
$5.20
 
 
Organic Cola Bottles
 
Sweetened only with organic and natural ingredients and with no added sugar means you can buy one extra pack, just for you.75g

Ingredients List
 
$6.90
 
 
Organic Wine Gums
 
Yummy gummy treats in all your favourite fruit flavours and shapes. 75g

Ingredients List
 
Out of Stock
 
 
Jelly Tots
 
Jelly Tots Have a taste adventure with every bag of gelatine free Jelly Tots. Each bag has a mix of fruit flavoured jellies from lemon and orange, to grape and tutti-frutti all in tasty bite-sized drops. 100g

Ingredients List
 
$3.60
 
 
Mini Pack of Jellybeans
 
This mini pack is perfect for a little snack break or as a fun suprise in a goodie bag! 25g

Ingredients List
 
OUT OF STOCK
 
 
Vegan Jellybeans
 
From the delectable shell to the chewy center, each and every jellybean absolutely bursts with incredible flavor. Exceptional quality and free from gelatine. 450g

Ingredients List
 
OUT OF STOCK
 
 
Sour Beans
 
Sour Beans How many of these can you handle? Enjoy the mouth-puckering goodness of these sour jelly beans in a generous 1lb bag. 450g

Ingredients List
 
OUT OF STOCK
 
 
Turkish Delight

Enjoy this gorgeous selection of gelatine-free Turkish Delight. Locally made. 200g

Ingredients List
 
$6.50
 
 
MORE SWEET TREATS
 
 
 
Little Bird Vanilla Macaroons
 
Little Bird Vanilla Macaroons Forget egg whites! little bird makes amazing organic macaroons without any animal ingredients and sweetened only with agave nectar, a natural sweetener that won't send your blood sugar soaring. Enjoy! NZ Made. 100g bag

Ingredients List
 
$10.00
 
 
Little Bird Chocolate Macaroons
 
Little Bird Chocolate Macaroons We didn't think it was possible to improve on chocolate. But we're happy to be wrong from time to time if it means we can enjoy these delightful sweets that are lovingly handmade right here in Aotearoa New Zealand. 100g bag

Ingredients List
 
$10.00
 
 
Little Bird Passionfruit & Macadamia Macaroons
 
Little Bird Passionfruit Macaroons So this is what heaven tastes like! Sweet, delicate, organic and bursting with nutritious goodness. With a bag of these you'll be on cloud nine in no time. NZ Made. 100g bag

Ingredients List
 
$10.00
 
 
Little Bird Chocolate & Raspberry Macaroons
 
Little Bird Raspberry Macaroons A little birdie told us that these are the best macaroons that money can buy, and we had to agree. This blend of coconut, cacao, raspberries and strawberries are so chewy, gooey and melt-in-you-mouth delicious we highly recommend getting two packs. 100g bag

Ingredients List
 
$10.00
 
 
Frooze Balls
 
Frooze Balls Who would have thought that the perfect snack could be so simple? Deliciously yummy and made with only a few natural ingredients, this little treat now comes in Apricot & Almond too! 70g

Ingredients List
 
$2.50
 
 
 
Dairy Free Fudge
 
Each piece of this divine Devon style fudge is handcrafted with care, and you can truly taste the difference! Creamy, smooth, soft, and totally unforgettable! Gluten free.200g

Ingredients List
 
$13.50
 
 
 
Dairy Free Coconut Ice
 
Taste the raspberries coming through in this delicious coconut ice handmade only in small batches and free of nasty colourings. Gluten free.200g

Ingredients List
 
$13.50
 
 
Leda Chocolate Rum Balls
 
Eight decadent rum balls made with real Caribbean Rum, delicious chocolate and roasted macadamia nuts. 200g

Ingredients List
 
$12.50
 
 
Kea Cookies
 
 
Select bag to view larger image Based on traditional homestyle recipies, Kea Cookies are locally made and come in a wide range of delicious flavours. 250g

Ingredients Lists for Fruit Crunch, Chocolate Chip, Gingernut, Macadamia Cranberry and Anzac

$5.50
 
 
 
Sweet Williams Chocolate Spread
This dairy free chocolate spread is deliciously creamy and is perfect as a spread or topping. Great on toast, cakes, cookies or as a dipping sauce for fruit or anything else your imagination calls for. 385g

Ingredients List
 
$9.90
 
 
Kokako Hot Chocolate
 
Kokako Hot Chocolate It's rare that a product ticks every eco box, so here goes: yummy Kokako hot chocolate is made locally in Auckland, certified Fair Trade and certified organic, is totally vegan and is even packaged in recyclable cardboard with compostable bio-plastic! 250g

Ingredients List
 
$8.50
 
 
Fair Trade Drinking Chocolate
 
Delicious 100% organic drinking chocolate with no milk products and no nasty anti-caking agents. Better for you, the farmers, and the environment. 300g

Ingredients List
 
$7.50
 

BAKING MIXES
 
 
Love Cake Mix
 
Love Cake Mix Everyone loves cake! And now everyone can enjoy it too with this gluten free, organic cake mix that is wonderfully rich and luxuriously decadent. Even comes with it's own icing! Made in NZ. 536g

Ingredients List
 
$11.00
 
 
Love Cake Muffin Mix
 
Love Cake Muffin Mix The wonderful taste of Love Cake is now available in muffin size. Just add oil, water and rice milk, and you've got 24 mini muffins in less than 15 minutes! Made in New Zealand. 373g

Ingredients List
 
$9.50
 
 
 
Angel Food Meringue Mix Vegan Meringue Cookie Mix

Egg whites are no longer necessary for making meringues! This Angel Food product contains the specialist ingredients required for making about 100 light and crispy egg-free meringue cookies - just add water and super-fine (’caster’) sugar. 63g

Ingredients List
 
Out of Stock
 
 
Angel Food Marshmallow Mix Angel Food Marshmallow Mix

Whip up your own fresh vegan marshmallows - it’s easier than you think. Simply add sugar and water to this pack and you’ll have your own fluffy vegan marshies in no time! Makes 50 marshmallows. 90g

Ingredients List
 
$8.00
 
 
Orgran Chocolate Cake Mix

The words Fat-free, Chocolate Cake, and Yummy! are rarely seen together. Take this opportunity to buy Orgran's famous recipe that is just that. Made without any animal-derived ingredients, you can even add one more word to this impressive list: Vegan! 375g

Ingredients List

$9.20
 
 
Orgran Chocolate Mousse Mix

Just add water, stir, and serve this delicious and easy recipe that will make you a star of any dinner party. It's hard to believe that this gorgeous mousse is also 97% fat free, and made without the use of artificial flavours or preservatives. Made only with what nature provides. And a spatula. 120g

Ingredients List

$7.20
 
 
 
 
 
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