Cruelty Free Shop
Shop 11, St Kevin's Arcade,
K'Road, Auckland
Ph/fax: 09 379 3747
Email: shop@safe.org.nz

Hours: Tue-Sat 10-5.30pm
Sunday 11-4pm
 
 
 
Every product contained on this site is made without using any animal product or animal ingredient. All products are entirely animal-friendly and suitable for vegetarians and vegans.
 
 
Ecodent Vegan Floss
 
Keep your gums looking great with vegan dental floss free from beeswax and artificial chemicals. Ecodent containers are biodegradable and reduce waste by storing 2-3 times more floss per package than other brands. This makes every purchase of this fantastic product economical, green and animal-friendly! 100yds
 
$13.99
 
 
Giovanni Hair Gel
 
Work this styling gel into damp or wet hair to get a firm grip on frizz, secure styles and shine bright. Organic lavendar, chamomile and thyme combine with shine boosters to make you ready for the spotlight. 200ml
 
$25.50
 
 
Giovanni Hair Spritz
 
This pure organic formula holds hair in place all day, retaining style and adding shine. Washes out easily leaving a soft conditioned feel. 150ml
 
$17.50
 
 
Giovanni Straightening Elixir
 
Smooth the curls, relax the waves, control the unruliest hair. This lightweight crystal-clear gel adds silky shine while repelling humidity. Your hair is sleek and stays totally touchable. Perfect for all hair types. 200ml
 
$28.50
 
 
Giovanni Wicked Wax
 
Wax it, style it and define it with this unique blend of organic oils cold-pressed into a convenient wax. 57g
 
$27.50
 
 
Giovanni Styling Foam
 
The texturizing, bodifying, volumizing ingredients infused into this formula make hair spring into action, organically. 207ml
 
$24.50
 
 
Herb Farm Deodorant This blend of pure essential oils mixed with the natural sweat-absorbing properties of crystal sole works to leave you fresh, dry and smelling great. These unisex deodorants are also made in New Zealand with ingredients grown at the Herb Farm in Palmerston North. Shop local Aotearoa! Aluminum and paraben free.

$11
 
 

 
 
Natracare Ultra Pads
 
Did you know the average woman will use 16,800 sanitary pads in a lifetime? Reduce your footprint with Natracare pads that are free from plastics and chlorine bleach and use only natural materials and organic cotton that are compostable and biodegradable. 14 pads with wings for regular flow.
 
$9.55
 
 
Natracare Panty Liners
 
Keep fresh on the go with breathable panty liners made from natural materials and free from chemicals that can irritate sensitive skin. Pack of 30.
 
$6.80
 
 
Natracare Tampons
 
Make the chemical-free choice with tampons made only from 100% organic cotton that are better for you and the environment.
 
Pack of 16 with Applicators $13.30
Pack of 10 without Applicators $6.90
 
 
Red Seal Toothpaste Keep your teeth looking their best with the full Red Seal range of New Zealand-made toothpastes. Free from added fluoride and artifical sweeteners, you can focus on choosing your favourite flavour knowing that you are getting the best.

$4.50
 
 

Children's Toothpaste
 
With no sugar or fluoride, this Super Strawberry toothpaste is so yummy it will revolutionise bedtime brushing (while still fighting the germs that cause tooth decay) 75g
 
$12.50
 
 
Ecostore Shampoo Ecostore shampoos are made without any petrochemicals, dyes, parabens or perfumes and use only a blend of pure essential oils in a base of plant-derived ingredients to gently revitalize and nourish your hair. Proudly made in New Zealand.

$13.10
 
 

 
 
Trilogy for Men Face Wash & Scrub
 
The skin on a man's face is different than a woman's, so get a product specifically suited to it. With the gentle scrub of jojoba beads and the moisture of avocado, this face wash and scrub is ideal for daily use in the shower. And it even comes with a free golf tee! 150ml.
 
$26.90
 
 
 
Trilogy for Men Smooth Shave Cream
 
Ensure a smooth, close shave with an animal-free, gentle cream that really lifts hair and gives a rich creamy lather that will leave your beard looking better for longer. 150ml.
 
$21.90
 
 
 
Trilogy for Men Aftershave Balm
 
Shaving is tough on the skin so get yourself a soothing after shave balm that uses natural aloe vera, and green tea to help calm irritation, leaving your skin feeling refreshed. 100ml.
 
$32.90
 
 
 
Trilogy for Men Moisturiser
 
Now the company that makes the best moisturiser on the market has made one specifically for men. For the first time in New Zealand there is a multimineral moisturiser containing zinc, copper and magnesium to balance, protect and improve skin quality. Contains a photo stable SPF15. 50ml.
 
$36.90
 
 
 
Cruelty Free Razor
 
With a triple-blade made in the US and not tested on animals, these hard-to-find razors also have a swivel head, moisture strip and an anti-slip handle. Razor comes with three refill cartridges.
 
$19.90
 
 
Cruelty Free Razor Blades
 
These handy triple blade refills for the Personna Razor click easily into place and feature a pivoting head, titanium coating and vitamin E and aloe lubricating strips to reduce irritation. 4 cartridges per pack.
 
$13.90
 
 
Vegan Shaving Brush
 
A synthetic brush combining the Omega Italian tradition of artistry with a 100% vegan product. This soft and stylish shaving brush works up a superb lather, gently exfoiliates the skin, and lifts and softens hairs to make for your closest shave yet.
 
$35
 
 
Shaving Soap
 
Locally made and palm oil free, this shaving soap is completely natural simply containing rice bran oil, coconut oil, water, and lye. Your skin will love you for it.
 
$4
 
 
Ecostore Insect Repellent
 
This water-resistant, long-lasting formula combines natural ingredients with vitamin E to moisturise the skin and keep you mosquito-free. 50ml.
 
$14.60
 
 
Ecostore Nitsend
 
At your wit's end about nits? Don't burn your skin with harsh chemicals - use this natural formula by Ecostore that repels headlice and nits while soothing the scalp. 50ml.
 
$18.30
 
 
Trilogy Eye Contour Cream
 
With the plumping effects of almond and avocado oils this soothing cream targets fine lines and dehydrated skin with natural herbal botanicals. Aloe vera and vitamin E work to heal tired eyes and smooth and brighten skin. 20ml.
 
$45.90
 
 
Trilogy Rose Hand Cream
 
You’ll be coming up roses with this sweet smelling hand cream made with Trilogy’s famous rosehip oil. Combining Moroccan rosehip oil, evening primrose and the soothing goodness of calendula, your hands will be clapping for more. 50ml.
 
$15.90
 
 
Trilogy Nourishing Body Lotion
 
This popular non-greasy formula has the fragrant goodness of frankincense, rose geranium and lavender working to hydrate your body, improve skin elasticity and provide long-lasting softness. With no artificial ingredients or chemicals, this lotion is suitable for all skin types, even the most sensitive. 175ml.
 
$29.90
 
 
Trilogy Vital Moisturising Cream Jar
 
Trilogy’s ‘Rolls Royce of Moisturisers’ is perfect for those looking for deep nourishment for dry skin. Carrot and rosehip oils help repair and renew damaged skin and the natural antioxidants in jojoba give it a boost so that you stay hydrated and looking fresh throughout the day. 60g.
 
$44.90
 
 
Trilogy Hydrating Mist Toner
 
Freshen up on a hot day with this alcohol-free toner made from only the finest ingredients. With a base of pure distilled water and containing extracts of geranium and lavender, you can experience a cooling garden mist wherever you go. 100ml.
 
$26.90
 
 
Trilogy Body Cleansing Bar
 
Give your skin a treat with this enriching bar. Made from a base of palm oil, this bar combines the soothing effects of chamomile and aloe vera with the moisturising benefits of carrot and jojoba oil. All wrapped up to go in Trilogy’s 100% recyclable, ethical and sustainable packaging. 135g.
 
$9.50
 
 
Trilogy Cream Cleanser
 
Experience a different kind of clean with Trilogy’s best selling product. Containing over half a bottle of their certified organic rosehip oil plus jojoba and almond oils, it leaves your complexion smooth and soft and infused with the freshness of orange blossom. 200ml.
 
$39.90
 
 
Trilogy Rosehip Oil
 
Trilogy was so impressed with the rejuvenating effects of rosehip oil that they based their entire skincare range on it! Because it has a pH level close to that of our skin it is suitable for all ages and skin types. Rosehip oil’s naturally occurring vitamin E, antioxidants and 80% essential fatty acids work to repair and rejuvenate all skin types. Perfect as a moisturiser that will improve your skin’s texture, softness and fine lines without leaving an oily residue. 20ml.
 
$22.90
 
 
Trilogy Botanical Moisture Mask
 
Spoil your hair and scalp with a nourishing masque that gives a deep moisture boost to dry and damaged hair. You will see an immediate improvement in texture and appearance with this unique blend of organic ingredients based around Trilogy’s certified organic rosehip oil. 95mL.
 
$29.90
 
 
Trilogy Clarifying Conditioner
 
Best used with Trilogy’s Clarifying Shampoo, this conditioner is infused with aromatic essential oils and aloe leaf that revitalise and hydrate your hair without the use of harsh chemicals, which can leave your hair looking lifeless. Keep shining with Trilogy! 250mL.
 
$24.90
 
 
Trilogy Clarifying Shampoo
 
Suitable for all hair types, Trilogy’s Clarifying range gives your hair a new lease of life with its use of ginger and chamomile to wash away product buildup and reveal fresh, bouncy hair free from chemicals. Forget about a facelift, this is a hairlift in a bottle! 250mL.
 
$24.90
 
 
Trilogy Smooth Shine Conditioner
 
Working with Trilogy’s Smooth Shine Shampoo, this conditioner helps to restore healthy shine to your hair with the moisture of marshmallow and wheat extracts. The ideal blend of Trilogy’s motto: simplicity, purity and vitality. 250mL.
 
$24.90
 
 
Trilogy Smooth Shine Shampoo
 
Harnessing the natural oils of olives, jojoba fruit and rosehip, Smooth Shine Shampoo will tame even the most unmanageable mane. Because Trilogy shampoos contain no harsh foaming agents they are low lather and perfect for hair that needs a little extra TLC. 250mL.
 
$24.90
 
 
Trilogy Gentle Moisturising Shampoo
 
Dry, damaged or chemically treated hair will breathe a sigh of relief with Trilogy’s Gentle Moisturising Shampoo. The moisturising goodness of marshmallow, coconut and avocado work together to hydrate locks so your hair’s natural strength and texture shine through. 250mL.
 
$24.90
 
 
Blue Earth Soap Blue Earth produces all of their soaps by hand on their self-sustainable property in the South Island. Each bar is lovingly handmade from a blend of plant oils, healing herbs and pure essential oils and comes in a variety of heavenly natural scents. Palm oil free.

$5.50
 
 

 
 
Blue Earth Soap Gift Pack
 
Hand crafted in the South Island using traditional methods and only the highest quality plant oils and butters, these soaps last well, create a rich creamy lather and moisturise and soften the skin. Each pack features five of the most heavenly scents including Angels Love Cake; Lavishly Lavender; Lemongrass; Olive, Avocado & Lime; and Warlocks Block. 450g.
 
$26
 
 
GLYDE Ultra Latex Vegan Condoms
 
These condoms are manufactured from the highest-quality natural latex, and because they don’t contain animal by-products like casein, they are suitable for vegans to use. Their exclusive, patented “double-dipping” manufacturing process makes Glyde condoms especially strong without increasing the thickness, thereby creating a sheer, ultra-fine sheath. $6 Pack of 10.
 
$6
 
 
Natural Instinct Facial Care Pack
 
Because they are free from harsh chemicals and detergents and made only with natural, plant-based ingredients, Natural Instinct Cleanser, Moisturiser and Scrub are sensitive enough for all skin types. All products are pH balanced and have no animal derivatives or petroleum by-products. You can be sure that no animals were harmed to give your skin a healthy glow. 375ml.
 
$34.99
 
 
Natural Instinct Hair and Body Pack
 
Get the nourishing benefits of Jojoba Oil and Vitamin E with Natural Instinct Shampoo, Conditioner and Body Wash. They are made with only the finest quality, 100% plant-derived ingredients and contain no sodium lauryl sulfate, no petroleum, no parabens, no artificial fragrances or colours, no harsh detergents and no animal derivatives. You will be left feeling clean, the Natural way. 750ml.
 
$29.99
Vegan Glucosamine
 
Food for your joints! Commonly sourced from shellfish, Melrose vegetarian glucosamine is the perfect plant based alternative and works to promote healthy bones, joints, ligaments and cartilage. 60 vege capsules
 
$36.20
Vitamin B12
 
Increase your energy! B12 is hard to come by on a plant based diet, but taking just one a day of Thompson's delayed release B12 vitamins will easily ensure you get your daily requirements. 100 tablets .
 
$17.60
 
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