Cruelty Free Shop
Shop 11, St Kevin's Arcade
179 Karangahape Road
Newton, Auckland
Ph/fax: 09 379 3747
Email: orders@safe.org.nz

Hours: Mon-Fri 10am-6pm
Sat 10am-5:30pm
Sun 11-4pm
 
 
 
Every product contained on this site is made without using any animal product or animal ingredient. All products are entirely animal-friendly and suitable for vegetarians and vegans.
 
 
Hurraw Lip Balm

Get super-smooth, totally kissable lips with the raw, organic goodness of Hurraw lipbalms. Using fairtrade ingredients in a variety of delicious flavours, these fantastic lipbalms taste good enough to eat!

Ingredients List


$7
 
 
 
Immersion Lip Glaze

Immersion Lip Glaze

Packed with antioxidants and a whole lot of shimmer, these yummy lip glazes moisturise while leaving your lips looking fabulous.

Ingredients List


$35

 
 
Immersion Lip Stick

Immersion Lip Stick

Organic essential oils from coconuts combine with mango and shea butters to enrich this luscious hand-crafted line of long-wearing vegan lipsticks.

Ingredients List


$37

 
 
Immersion Lip Pencil

Immersion Lip Pencil

Made with jojoba and castor seed oils, as well as carnauba and candelilla wax, these all-natural lip pencils are beautiful enough to wear alone or as liners with the Immersion lipstick range.

Ingredients List


$29

 
 
Immersion Mineral Eye Shaddow

Immersion Mineral Eye Shadow

Get creative! Because Immersion eye shadows are 100% natural, they cannot support microbial growth and thus do not have a limited shelf life. So you can finally feel free to try all the colours you want without the worry that they will go to waste. 3g pot.

Ingredients List


$18.90

 
 
Immersion Mascara

The world’s number one selling make-up item is now available 100% pure, natural and certified vegan. Excellent for sensitive eyes, non-irritating and long lasting without clumping. Choose from Black or Coffee. 8ml.

Ingredients List


$38
 
 
 
Immersion Eye Pencil

Immersion Eye Pencil

Even Cleopatra would be jealous of the classic black eye pencil done the mineral way: infused with plant extracts and mineral blends, these creamy liners wear all day without smudging.

Ingredients List


$32

 
 
Immersion Liquid Eye Liner

Immersion Liquid Eye Liner

Be bold and beautiful with these easy-to-use liquid eye liners from Immersion that will be sure to make heads turn. Available in Copper or Black Ice.

Ingredients List


$35

 
 
Immersion Eye Makeup Remover

This one-of-a-kind formula removes makeup and impurities while moisturising with the goodness of aloe vera and blueberry. 100ml

Ingredients List
 
$24
 
 
Immersion Powder Foundation

Immersion Powder Foundation

Buy the best vegan products on the market here! Unlike other mineral brands, Immersion is completely free of all starches, talcs, perfumes and parabens. Instead, it is so pure and light that the skin can actually breathe and sweat through it, without the foundation rubbing off! 10g sifter pot.

Ingredients List


$48.50

 
 
Immersion Foundation Tester

Immersion Foundation Tester

Find your perfect shade with our collection of mineral foundations in tester sizes. 3g pot.

$9.80

 
 
Immersion Liquid Foundation

Immersion Liquid Foundation

This creamy foundation has it all: water-resistance, UVA and UVB sun protection, pure minerals and long-lasting coverage. And with no artificial fragrances, colours, preservatives or parabens, it is safe for all skin types, including sensitive, oily or acne-prone skin. 30g pump.

Ingredients List


$59

 
 
Immersion Mattifying Powder

Immersion Mattifying Powder

This mattifying powder minimises the look of larger pores to create a flawless, airbrushed look. Use it alone or as a finishing touch to your mineral makeup routine. 3g pot.

Ingredients List


$30.70

 
 
Immersion Compact Concealer

Immersion Compact Concealer

Pop it in your purse and feel confident that you have a no-mess coverup for any unwanted breakouts. And with no chemicals, oils or allergens, your skin will thank you for it. Available in light or medium. 6g compact.

Ingredients List


$29

 
 
Immersion Lavendar Corrector

Liven up a sallow, yellow complexion with these hard-working minerals specifically formulated to balance out uneven skin tone. 3g

Ingredients List
 
$18.90
 
 
Immersion Luscious Lime Corrector

Counteract redness, rosacea and irritated skin with this clay-based corrector that blends perfectly under foundation and works just as great on its own. 3g

Ingredients List
 
$18.90
 
 
Immersion Blush

Immersion Blush

No animal testing, no parabens and no synthetic ingredients means that your healthy blush glow will also be paired with a smile. 3g pot.

Ingredients List


$18.90

 
 
Immersion Bronzer

Immersion Bronzer

Get a beautiful sun-kissed look all year round with these all-natural bronzers which will make you shine, while still giving UVA and UVB protection. 3g pot.

Ingredients List


$18.90

 
 
Vegan Nail Polish

Immersion Nail Polish

Take a step toward being more natural, without giving up your glam. Immersion PaintMe Nail Lacquer is smart, safe, stylish and free from dangerous toxins like formaldehyde, toluene and phthalates. 15ml

Ingredients List


$28.30

 
 
Immersion Nail Polish Remover

There's nothing worse than the smell of chemical-loaded nail polish remover - Immersion provides a safe remover that will keep you worry-free and your nails strong and healthy. 115ml

Ingredients List
 
$29.90
 
 
Immersion Powder Brush

Look flawless with an animal-free brush! This best-selling tool has been designed specifally for use with mineral makeup, as it blends powder evenly leaving behind a smooth, natural finish.
 
$32.40
 
 
Immersion Blush Brush

This gorgeously soft brush has tapered bristles that contour the face and help bring out your fabulous cheekbones!
 
$27
 
 
Immersion Eyeshadow Brush

Keep one of these beautiful brushes in your handbag and you'll be sure to get a professional, even finish on your lids while keeping your fingers eyeshadow-free.
 
$22
 
 
Immersion Eyeliner Brush

The angled bristles on this vegan brush will make sure that you get a perfectly straight line, every time. Excellent for wet lining.
 
$17
 
 
Immersion Brow Brush

Here's the perfect addition to every modern gal's compassionate makeup kit! The short firm bristles of this brush are ideal for giving brow shape and definition.
 
$22
 
 
 
 
 
Online Specials
 
Online Specials
 
 
Gift Ideas
 
Gift Ideas
 
 
New Arrivals
 
New Arrivals
 
 
Mailing List
 
Mailing List